New radio advert to improve women participation in governance.

A new radio advert encouraging women participation in governance has started running on HITS FM in Fort Portal. The advert will be running everyday for 2 months and ToroDev hopes the message in the advert will improve women participation in public accountability radio programs, service delivery monitoring in their local areas, participation of women in local government budgetary and planning processes, etc.

The advert which runs a minimum of five times a day calls for improved women participation in demanding accountability from their local leaders, monitoring service delivery since they are the most affected when government services like roads, health services, improved water are not fully provided due to corruption by leaders.

ToroDev Staff  (Left) with HITS FM producer, DJ Mingo making the advert

This follows continued minimal participation of women in governance especially in the rural areas of Uganda like the Rwenzori Region, Western Uganda. ToroDev has been struggling to improve women participation on its public accountability live radio talkshows on Better FM and HITS FM in Fort Portal despite being given first priority on all the live talkshows and transport support to participate on public accountability radio programs. 

Women continue to play a minimal role in governance like participation local government budgetary and planning processes, monitoring service delivery and demanding accountability from their leaders despite a number of initiatives like affirmative actions by the government of Uganda and civil society organisations to improve their participation in governance.

In the implementation of its service delivery monitoring and public accountability programs, ToroDev’s primary stakeholders are the marginalized population groups of women and youth because ToroDev understands that without them, development can never fully be realized.